Start free with a workflow action that cleans up messy names, phone numbers, and URLs directly inside HubSpot. Move to Warehouse Sync when you need your warehouse and HubSpot to stay in step without creating duplicates.
Two products, one job: keep HubSpot data clean without hiring for it.
Add Normalize CRM Data to any workflow. Proper-case names, extract clean domains, format phone numbers to E.164 — up to 50 runs/month, no card required.
Warehouse Sync checks every incoming row against your existing HubSpot records with fuzzy + AI matching before anything is written — confident matches update, ambiguous ones queue for a quick human review.
The free action is a pass-through: HubSpot sends a value, CleanMerge transforms it, HubSpot writes it back. No CRM read/write access needed, no copy of your data held anywhere.
Available today in the free workflow action.
| Transformation | Example |
|---|---|
| Proper Case | JANE DOE → Jane Doe |
| Uppercase / Lowercase | jane doe ↔ JANE DOE |
| Extract Domain | https://www.acme.com/about → acme.com |
| Format Phone (E.164) | (312) 555-0199 → +13125550199 |
| Split First / Last Name | Jane Doe → Jane / Doe |
See the full pricing page for details and how this compares to general-purpose reverse-ETL tools.
Up to 50 runs/month of the Normalize CRM Data action, across any number of workflows.
Managed sync from your warehouse into HubSpot with duplicate protection built in.